TORCH Consultancy values excellence in search from entry to executive level, training, as well as consultancy for firms. Our founder has more than 30 years of experience in various sectors. We use our expertise in understanding our clients’ needs and helping them find talented leaders to lead their organizations. We specialize in identifying and sourcing talented executives primarily for marketing, sales, finance, risk, IT, audit, accounting and management verticals.
Our Services:
- Training
- Organization
- Recruitment
- Consultancy
- Human Resources
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POSITION : MARKETING MANAGER
OVERVIEW
The Marketing Manager will play a critical leadership role, responsible for shaping and implementing the marketing strategy to drive brand awareness, customer acquisition, and revenue growth. This position demands a pioneering and visionary leader, capable of inspiring teams, collaborating cross-functionally, and making data-driven decisions that elevate the firm’s position as a leader in the e-commerce technology sector.
KEY RESPONSIBILITIES
- Develop and Lead Marketing Strategy
- Design, implement, and own the overall marketing strategy aligned with the firm's business objectives and growth targets.
- Conduct market analysis and competitive research to identify opportunities, risks, and trends in the e-commerce software sector.
- Ensure consistent brand messaging and positioning across all channels and campaigns.
Brand Management
- Steward the firm brand, enhancing visibility and reputation in the marketplace.
- Oversee the development of brand guidelines and ensure their consistent application internally and externally.
- Identify and execute initiatives to differentiate the firm from its competitors.
- Digital Marketing & Demand Generation
- Drive digital marketing initiatives, including SEO, SEM, social media, content marketing, and email campaigns.
- Oversee the planning and execution of performance marketing strategies to generate qualified leads and boost online conversions.
- Collaborate closely with the sales team to optimize the lead funnel and ensure alignment on revenue goals.
- Team Leadership and Development
- Build, coach, and mentor a high-performing marketing team with expertise across digital, content, creative, PR, and analytics.
- Set clear goals and KPIs for team members, providing regular feedback and fostering a culture of accountability and innovation.
- Champion professional development and facilitate training opportunities for team growth.
- Content and Communication
- Develop and oversee a robust content strategy to educate, inform, and engage the firm’s target audience.
- Supervise the creation of thought leadership pieces, case studies, product documentation, press releases, and more.
- Maintain relationships with media, industry analysts, and influencers to amplify brand presence and manage external communications.
Product Marketing
- Work closely with product management and development teams to define product positioning, messaging, and go-to-market plans for new releases.
- Gather market and customer insights to inform product development and marketing tactics.
- Develop launch campaigns that resonate with target customers and drive adoption.
Event Management
- Plan, coordinate, and execute marketing events such as conferences, webinars, trade shows, and customer summits.
- Represent the firm at industry events, building relationships and identifying partnership opportunities.
Budget and Performance Management
- Prepare and manage the marketing budget, ensuring efficient allocation of resources.
- Track, analyze, and report on marketing performance metrics, adjusting strategies to optimize ROI.
- Collaboration and Cross-Functional Leadership
- Collaborate across departments—especially with sales, product, customer support, and executive leadership—to align marketing with overall business goals.
- Foster a culture of open communication and shared objectives.
QUALIFICATIONS
- Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field.
- At least 8-10 years of progressive marketing experience, with a proven track record in leadership roles, ideally within the technology or e-commerce sector.
- Expertise in digital marketing, brand strategy, and demand generation.
- Strong understanding of the e-commerce landscape, SaaS solutions, and B2B marketing best practices.
- Exceptional communication, presentation, and interpersonal skills.
- Proficient in leveraging analytics tools to drive insights and decision-making.
- Experience managing budgets and optimizing resource allocation.
- Proven ability to build, mentor, and lead high-performing teams.
- Fluent in English
KEY COMPETENCIES
- Strategic Vision: Ability to see the big picture, anticipate industry shifts, and steer the brand accordingly.
- Innovative Thinking: A creative approach to problem-solving and campaign development.
- Results-Oriented: Driven by numbers, outcomes, and the achievement of ambitious targets.
- Leadership: Inspires and motivates teams, with a focus on empowerment, collaboration, and excellence.
- Agility: Comfort with ambiguity and rapid change, adjusting strategies to capture emerging opportunities.
- Analytical Mindset: Skilled in interpreting data, measuring impact, and making evidence-based decisions.
- Customer-Centricity: Deep focus on understanding and serving the needs of the firm’s diverse client base.
Önemli Not1: Veri tabanımızda sürekli bulunmak ve iş fırsatlarından yararlanabilmek için CV'lerinizi lütfen www.torchconsultancy.com adresinden veri tabanımıza kayıt etmeyi unutmayınız.
Önemli Not2: LinkedIn üzerinden elektronik olarak ileteceğiniz kişisel bilgileriniz, 6698 sayılı Kişisel Verilerin Korunması Kanunu ve ilgili mevzuat çerçevesinde, Torch Consultancy tarafından yalnızca şirketimizden talep ettiğiniz hizmetlerin sunulabilmesi ve bu hizmetlerin sürekliliğinin sağlanması amaçlarıyla saklanabilecek, işlenebilecek ve verilen servisin gerektirdiği hallerde yurtiçinde ve yurtdışında yerleşik 3. kişilerle paylaşılabilecek olup, kişisel verileriniz hiçbir şekilde hukuka ve dürüstlük kuralına aykırı şekilde başkaları ile paylaşılmayacak ve işleme sebebi dışında başka amaçlarla kullanılmayacaktır. Kişisel verileriniz yalnızca işleme amacının gerekli kıldığı süre boyunca saklanacak olup talebiniz üzerine silinecek veya imha edilecektir. Detaylı bilgiye https://www.torchconsultancy.com/sp/kisisel-verilerin-islenmesi linkinden ulaşabilirsiniz. Bu işe başvurarak, özgeçmişinizin veritabanımızda yer almasını kabul etmiş olduğunuzu bildirmek isteriz.
